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OIC of America to Announce New National Self-Help Initiative

FOR IMMEDIATE RELEASE

Contact: Norm Bond, norm@normbond.com, 215-796-0206

Philadelphia, PA (March 8, 2011)

WHO: OIC of America

WHAT: Press Conference for "Entrepreneurial Mindset Initiative"

WHERE: Progress Plaza Shopping Center — 1501 North Broad Street, Philadelphia, PA 19122

WHEN: Tuesday, March 15, 2011 at 11:00 a.m.

DETAILS: Howard H. Sullivan, President and Chief Executive Officer for OIC of America, Inc. (OICA), son of the late Reverend Leon H. Sullivan, along with H. Art Taylor, OICA Chairman, and business executive Stanley Greene will make a historic announcement regarding a new initiative to spark economic, business, and entrepreneurial development within the African American community. The "Entrepreneurial Mindset Initiative" seeks to motivate over 1 million people to become self employed.

OIC of America has a rich legacy of grassroots funding initiatives including the historic 10/36 plan which led to the successful development of Progress Plaza in 1968. The North Philadelphia shopping center was the first black owned in America. Details regarding this new, bold and ambitious effort by OIC of America to spark entrepreneurial growth will be unveiled during the Press Conference.

A broad-based group of guests including current business, religious, community, education and political leaders from the government, professional and faith based organizations will be in attendance. The event marks the historic launch of a multifaceted strategy to engage African Americans and the community at large in the effort to reduce unemployment and underemployment through increased development of entrepreneurship. Details regarding the community based effort to generated funds for the Entrepreneurial Mindset Initiative will also be discussed at the Press Conference.